You polished the deck.
You rehearsed the story.
You still walked out with "keep us posted".

Most founders start with the pitch.

Capital reads it last.

Before anyone looks at your slides, investors run a sequence.

Does the business make sense.

Is the value understood.

Is the structure sound.

Only then does your story get a real hearing.

Dr. Cherry W., Founder and System Architect of Capital Decoder® and TMGT™ Biometric Positioning®, built her work around that sequence. She sits where founder positioning, business value and capital readiness meet, moving founders from uncertainty to clarity. From knowing where they belong, to what they are building, to the question most skip. Then what?

Kerry Chung, The Icecream CFO, brings over 25 years as a regional CFO across APAC. He brings the Financial Readiness lens, checking whether your numbers, financial foundations and business realities can carry the next stage of growth and capital.

Together they cover both sides of the table.

Founder clarity.

Financial readiness.

THE SEQUENCE OF INVESTABILITY

1. Dao / Bizness. You cannot value a company if you do not understand its model.
2. Fa / Value. You cannot design a share structure if you do not know the value being protected.
3. Shu / Structure. You cannot pitch investors with a broken or unprotected equity structure.
4. Qi / Pitch. Only when the foundation is solid does the story land.

This session lives in layer four, the Pitch and Capital Story, with the first three layers as the test your story has to survive.

WHAT YOU WILL LEAVE WITH

1. What capital needs to see. The checks investors run before your story gets any airtime.
2. Clear, credible, investable. How to shape a capital story that holds up under investor scrutiny.
3. Numbers that back the narrative. Kerry's CFO lens on whether your financials support the story you tell.
4. Your weakest layer. Spot which part of the sequence is quietly sinking your pitch, before an investor spots it for you.
5. Live Q&A. Bring your raise plan or your one line pitch. Cherry and Kerry pressure test it on the call.

WHO THIS IS FOR

Founders planning a raise in the next 12 to 24 months.
Agency owners eyeing an exit or a strategic investor.
Founders who pitched, heard a polite no, and never found out why.
Anyone whose deck looks better than their numbers.

WHO THIS IS NOT FOR

Anyone hunting for a pitch deck template.
This session starts underneath the deck.

Cherry and Kerry will share how Capital Decoder® works with founders who want to go further after the session.

Wednesday 30 September 2026
9pm to 10pm SGT
Online. Zoom link sent on registration.

NEXT STEP

Register now.
Bring your capital story.
Leave knowing what it needs before any investor sees it.

Rebelpreneurs, this one is for the builders who want capital to say yes on the first read.