Let’s talk about AI design.
I tried Muse, and the thing that stayed with me was how easy it felt to use.
There was no maze of model names to understand before I could get started. The memory was easy to access. The visuals made the experience enjoyable. The agent felt personal, and it could do useful work without waiting for me to prompt every step.
That is the kind of experience I want us to build for CMOs and small businesses at Nas.com.
AI companies spend a lot of time talking about intelligence. I think we need to spend more time talking about what it feels like to work with that intelligence every day.
Because the best technology in the world still has to fit into someone’s life.
Stop making the user study the machine
A business owner wants to get customers. A CMO wants to understand why a campaign is working and what to do next.
Neither should need a lesson in model names before asking for help.
High. Ultra. Pro. Light. Version numbers that mean something to the people building the product and almost nothing to the person trying to use it.
In the Muse experience I tried, that complexity was out of the way. I could focus on what I wanted done.
That sounds simple. It is a serious design decision.
Every choice we put in front of a user has a cost. Some choices give them meaningful control. Others make them do work that the product should handle.
I want AI agents to carry more of that burden. Let people explain the outcome they want. Bring them a decision when their judgment matters.
Memory should be something I can actually see
One of my favorite details was how easy it was to access memory.
Two files. Updated as I used the product. And I could edit them.
That matters because an agent’s memory shapes the work it does. If it has the wrong idea about my business, repeating that idea more confidently is not progress.
For a marketing team, the consequences are easy to imagine. An old offer appears in a new campaign. The wrong audience becomes the starting assumption for the next brief. A preference that was meant for one project becomes a rule for everything.
I want to see what the agent understands about me and change it without a fight.
A product feels much more useful when correcting it feels like part of the normal workflow.
Make the experience enjoyable
Muse’s visuals caught my attention. So did the animations.
There is a reason people care about these details. We spend hours inside software. An interface can make those hours feel heavy, or it can make work feel a little easier.
A character gives an agent personality. Motion makes an interaction feel alive. A visual can explain an idea faster than another paragraph.
For me, the opportunity goes beyond decoration. Show me what is happening. Make it obvious when the agent is working, when it needs something, and when there is a result worth looking at.
If I have to keep asking, “Are you done yet?”, the design is leaving work for me.
Meet people where they already are
I liked being able to name the agent. I liked the idea of reaching it through WhatsApp.
The more natural it feels to give an agent a task, the more likely you are to use it for real work.
Small business owners do not spend their whole day sitting in front of a dashboard. They are speaking to customers, checking on staff, moving between appointments, and dealing with whatever just went wrong.
An agent should fit that rhythm.
I want to be able to give feedback when I have a moment and trust that the next version reflects it. I want the conversation to continue without rebuilding the context every time.
Useful agents should take initiative
Another thing I liked: it was proactive.
There is a big difference between a tool that waits for every instruction and an agent that can recognize when something deserves attention.
For a CMO, that could mean noticing a meaningful change in campaign performance and bringing the evidence with it. For a business owner, it could mean surfacing a customer issue before the next scheduled review.
The point is to make the next useful action easier to see.
I do not want more notifications for their own sake. I want the agent to understand which interruptions are worth my attention.
The work should continue when I leave
Muse having its own virtual computer stood out to me too.
If I delegate something, I do not want my own desktop to become the place I have to babysit it. I want to hand over the task, go do something else, and come back to a useful result.
That is a high bar for product design. The agent needs enough context to keep going. It needs to know when to ask. And it needs to make the result easy to find.
These are the details that turn a promising demo into something people depend on.
At Nas.com, we are building AI marketing agents for CMOs and small businesses. Our Meta and Google Ads agents help manage campaigns and spend. Marketing Brain connects ads, CRM, and business data so the team can understand what is driving results.
Using Muse made me think harder about how those agents should feel to work with. I want a business owner to ask why a campaign is struggling, understand the answer, and see a useful next step. Clear memory. Useful initiative. A little personality. That is the standard I want for Nas.com Agents.
We are building for people who already have enough to manage.
The AI should make their day simpler.
