Bootstrap MBA Foundations is the Foundations course inside the Bootstrap MBA, covering the building blocks every business needs before the tactics, funnels, and tools. Across five short lessons, Cris Vinson walks you through the four assets everything else is built on: your client avatar (ICP), your irresistible offer, your customer value journey, and your business model canvas. Each lesson is short and builds on the last, so you finish with a foundation you can use, not just notes you watched. It is the part most courses skip, taught by someone with 10 million dollars plus in revenue impact and 1,500 plus people trained. Enrollment opens with each new cohort.