First: Core decisions (Day 0–1)

Make 3 decisions that everything else hangs on.

1. Pick 1 primary social platform:

• If you want fastest organic reach and testing: TikTok or Instagram Reels.
• If you want long‑term leverage and education: YouTube Shorts (+ later long‑form).

2. Define a sharp niche in one sentence: "I help [who] get [result] without [pain]." This is now the filter for every post and newsletter issue.

3. Decide your minimum cadence you can sustain calmly for 90 days (e.g. 5 shorts/week + 1 newsletter/week).