COURSE 3 OF 23 | Building Your Moat — Sustainable Competitive Advantages
What You Will Learn
- Why price, UI, and marketing are never Sustainable Competitive Advantages
- The exact difference between a temporary advantage and a structural moat
- The Three-Pillar SCA Framework: Value Chain, Mission Critical Assets, and the 4 P's
- How Salesforce, Airbnb, and Amazon built moats that grow stronger over time
- How to deliberately engineer switching costs into your B2B product
- 3 AI prompts to map your moat and identify hidden structural advantages