COURSE 18 OF 23 | Strategic Sales and Diversification

Winning Clients Without Becoming Dependent on Any One of Them

What You Will Learn

1. Why startup sales is about validation, learning, and cash flow — not just revenue
2. The 4 startup sales approaches that work vs 4 corporate mistakes that destroy momentum
3. The critical split between the Sales Executive and Solutions Architect roles
4. How to identify and manage Client Concentration Risk before it becomes a crisis
5. The 10% MRR rule — the threshold that determines existential risk
6. Three dimensions of diversification: Market, Product/Tier, and Revenue Model
7. 4 AI prompts to define roles, build an objection library, and monitor concentration risk