If your work can change the world, why should your offer sound like everyone else's? Too many brilliant changemakers stay invisible — not because their ideas aren’t good enough, but because their offers aren't clear, bold, or irresistible enough to get a “yes.” In this 30min workshop run by Ioana Hardy, you’ll learn how to transform your knowledge, passion, and services into a scalable offer that decision-makers can’t ignore. Imagine having a clear solution that feels tailor-made for the exact people you want to serve — something that sparks immediate recognition, trust, and action. If you’re ready to stop pitching, chasing, and explaining — and start naturally attracting the right clients with confidence — this is your session. Together, we’ll cover: • How to shift from "selling services" to presenting a solution decision-makers actively want • The key elements that turn a good offer into an irresistible one • Common mistakes that dilute your impact (and how to avoid them) • How to charge 10%, 20% or even 50% more and increase both your revenue and your ripple effect Your impact deserves to be seen, valued, and paid for. Let’s make sure your offer does it justice. Who is this for: Founders and changemakers who want to clarify their offer, productise their service or want to increase their revenue and impact without having to work more hours. This is also relevant for employees who want to sell a project internally and want to get the buy in from their leadership. What to expect: The workshop is highly actionable. We will have exercises so you can implement on the spot. You will leave with a clear structure on how to package your knowledge or service in a way that decision-makers say “Yes, this is exactly what I need”. Your host: Ioana Hardy Ioana Hardy is a former award-winning corporate marketer turned impact entrepreneur. She is a sought-after marketing for sustainability trainer, coach, and speaker, with more than 25 years of international expertise in building local and global brands. Ioana founded Impacters Group, a B Corp-certified business, in 2020. Since then, she has trained, coached, and advised over 600 sustainability entrepreneurs fiercely committed to making a difference but needing support to grow their businesses by using ethical marketing and sales. Ioana is a LinkedIn Top Voice, works with UN in Africa, is an Ellen MacArthur Foundation Circular Economy Pioneer, and an active SDG activist. Looking forward to seeing you there!