Move beyond billboards to the screens people binge. Your site is your best salesperson—make it convert. Display & Video Advertising | Module 5 Display vs video; key platforms CPM/CPC/TrueView; programmatic Formats & targeting; remarketing Website Optimisation | Module 6 UX/design/speed; mobile‑first Conversion barriers & A/B tests WordPress basics; UX/UI principles SEO | Module 7 On‑page, off‑page, technical Keyword research & tools Analytics & reporting Paid Search with Google Ads | Module 8 Account structure; match types Ad copy; bidding & Quality Score Landing pages; budgets & adjustments