Offer a free mini-course (1–3 short lessons) that solves a small but specific problem. Promote it on social media or through short-form videos. Once people sign up and get value quickly, introduce your full paid course as the next step to achieve a bigger transformation.

Example:

• Free: “3 Days to Improve Your Resume”
• Paid: “Complete Job Landing System”

This works because people trust you after a quick win—and are more willing to pay for deeper results.