COURSE 3 OF 23 | Building Your Moat — Sustainable Competitive Advantages

What You Will Learn

1. Why price, UI, and marketing are never Sustainable Competitive Advantages
2. The exact difference between a temporary advantage and a structural moat
3. The Three-Pillar SCA Framework: Value Chain, Mission Critical Assets, and the 4 P's
4. How Salesforce, Airbnb, and Amazon built moats that grow stronger over time
5. How to deliberately engineer switching costs into your B2B product
6. 3 AI prompts to map your moat and identify hidden structural advantages