Plan smarter, track performance, and understand what content works best with this all-in-one Social Media Content & Analytics Dashboard for Excel and Google Sheets.

This digital spreadsheet is designed for social media managers, content creators, influencers, agencies, freelancers, and small businesses that want to manage their content and analytics in one organized system.

The template combines a Content Calendar, Post Performance Tracker, Follower Growth Tracker, Platform Summary, and Visual Dashboard so you can easily monitor your social media activity across multiple platforms.

What You Can Track

• Content Calendar
• Publish Dates
• Platforms
• Campaigns
• Content Types
• Content Topics
• Objectives
• Post Status
• Reach
• Impressions
• Likes
• Comments
• Shares
• Saves
• Link Clicks
• Conversions
• Revenue
• Ad Spend
• Engagement Rate
• CTR
• Conversion Rate
• ROAS
• Starting & Ending Followers
• New Followers
• Follower Growth %

Supported Platforms

• Instagram
• Facebook
• TikTok
• YouTube
• LinkedIn
• Pinterest
• X / Twitter
• Threads
• Other Platforms

Key Features

• Professional Social Media Dashboard
• Content Planning Calendar
• Automatic Engagement Rate Calculation
• Follower Growth Tracking
• Platform Performance Comparison
• Revenue & Advertising Tracking
• ROAS Calculation
• Post-Level Performance Analysis
• Dropdown Menus
• Conditional Formatting
• Editable & Reusable Layout
• Sample Data Included
• Easy-to-Follow Instructions

Simply enter your content and performance data into the editable fields, and the built-in formulas will automatically calculate important metrics.

This template makes it easier to identify your best-performing platforms, track audience growth, compare content performance, and make more informed social media decisions.

Perfect For

• Social Media Managers
• Marketing Agencies
• Content Creators
• Influencers
• Freelancers
• Small Business Owners
• E-commerce Brands
• Digital Marketing Teams

What You Receive

You will receive a digital Social Media Content & Analytics Dashboard spreadsheet template compatible with Microsoft Excel and Google Sheets.

This is a digital product only. No physical item will be shipped.