How It Works: From Zero to 12 Ready-to-Post Carousels

Most doctors in private practice know they need to be on social media. The problem isn't motivation. It's time, expertise, and knowing what actually works on each platform.

That's exactly what this service solves — end to end.

Here's the complete process, from the moment you sign up to the moment you have 12 scroll-stopping carousel posts sitting in your inbox, ready to copy, paste and publish.

But First — Why Listen to Me?

I want to be upfront with you. I'm not a marketing agency. I'm not a social media consultant who has never seen a patient.

I am an NHS Consultant Respiratory Physician who has built multiple income streams outside of medicine — entirely through social media content — while working full time in the NHS and building a private practice from scratch.

Here's what that looks like in practice:

• Built a YouTube finance channel to 23,000 subscribers — generating brand deals, product sales and sponsorship income, entirely through organic content
• Grew @pneumologix on TikTok to 1560 followers, 91K views in last 28 days — a purely respiratory-focused channel targeting UK patients, with zero ad spend and no agency.
• Generated 140K views on a single AI avatar video — before most doctors had even considered what AI content could do for their practice
• Secured brand deals and product partnerships off the back of content alone — no cold outreach, no pitching, just an audience that trusts the creator behind it.
• Done all of this while seeing NHS patients, leading a COPD service, and running Pneumologix — my own private respiratory practice in Manchester/Liverpool.

I haven't read about this in a textbook. I haven't taken a course on content marketing and repackaged it for doctors.

I have done it. I am doing it. Right now.

And the reason I can create content that works for your specialty is because I understand — from personal experience — exactly what it takes to build an audience, establish trust, and convert viewers into paying clients.

That is the difference between working with me and working with an agency that charges you £1,000 a month to post content nobody watches.

Step 1: You Send Me the Basics

No lengthy onboarding calls. No complicated briefs.

You send me three things:

• Your logo and brand colours
• Your website link
• A short note on your ideal patient — who they are, what they're struggling with, and what you want them to do

That's it. Everything else is handled on my end.

Step 2: I Do the Research — Properly

This is where the real work happens — and where this service is fundamentally different from anything a generic marketing agency will do for you.

I don't guess at what works. I find out.

I scour TikTok, Instagram and LinkedIn to identify the highest performing content in your specialty right now. I look at what's stopping the scroll, what's generating shares, what's driving comments and saves — and more importantly, what's converting viewers into patients.

I then cross-reference this with your website and ideal patient profile to identify the 12 topics most likely to resonate with the exact audience you want to attract.

You get content built on data, not assumptions.

Step 3: I Build Each Carousel Post

Each of the 12 posts is built from scratch, specifically for your specialty and your brand.

Every carousel includes:

• A scroll-stopping first slide — designed to interrupt the feed and demand attention
• Slide-by-slide content — clinically accurate, patient-friendly, and structured to educate and build trust
• Your photo and brand logo incorporated throughout — so every post looks and feels like you, not a template
• A strong final slide with a clear call to action directing viewers towards your practice

The design follows the same principles behind my own content — the format that generated 91K organic views in 28 days on TikTok, with zero ad spend and no agency involvement.

Step 4: You Receive Everything Ready to Post

When your 12 carousels are complete, you receive a full package that includes:

✅ All 12 carousel posts — designed, branded and ready to publish
✅ A title for each post — written to perform on each platform
✅ A caption and description — crafted to drive engagement, not just views
✅ A full set of relevant hashtags — researched for your specialty and target audience

Everything is copy, paste and post ready. No editing. No design work. No back and forth with a creative team.

Step 5: You Post, You Test, You Grow

Once the posts are live on your channels, you'll quickly see which topics resonate most with your audience. The best performing posts can then be boosted as paid ads on Meta — Instagram and Facebook — giving you a proven, tested piece of content.