Numbers that tell stories you can act on. Win the long game: plan, budget, measure, optimise. Make AI your assistant, not your replacement. Analytics with Google Analytics - Module 9 Setup & tracking Goals, funnels, events Reports & ROI measurement Digital Marketing Strategy - Module 10 Objectives; media mix; research Briefs; integration KPIs; audit & optimisation cycles Pro AI for beginners - Module 11 ML/NLP basics; benefits & risks Prompt mastery; beginner workflows Marketing use‑cases; tools & communities