Omar Lopez

Dear Mum is a space created from one mum to another.

It was born after becoming a mum myself — after buying things I didn’t need, filling my home with baby items that were barely used, and realising how much of the baby industry is built on fear and clever marketing.

Once the baby arrives, everything becomes clearer.

You learn what truly matters, what actually gets used, what takes up unnecessary space, and where you can safely save money without compromising your baby’s wellbeing.

Dear Mum exists to share that clarity.

Here you’ll find honest, practical guides based on real life with a baby — not trends, not pressure, not “must-have” lists created to sell more products.

Whether you live in a small home, want to keep things simple, or just don’t want to waste money on things you’ll never use, this brand is for you.

No judgement.
No perfection.
Just real motherhood, shared honestly.

From one mum to another

Irene Charalambous

Dear mum

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