Meet Annabel and Kate Two women in the thick of it, helping you carry less of the invisible load. The planning, the remembering, the holding of everyone's everything in your head. The work nobody sees. We come at the same problem from opposite directions. Annabel has built businesses from the ground up and knows how to fix the practical stuff, fast. Kate is a criminologist and social scientist who studies why systems, not people, cause the harm. The how and the why, together. Here's what we keep coming back to: when you're worn out and stretched too thin, that's not a personal failing. It's not a you problem. It's the system you're operating inside. Most things add to your plate and promise to save you. We do the opposite. No apps, no spreadsheets, nothing to keep up with. Just the evidence for why you're so stretched, and small, doable ways to put some of it down. Shift Happens is for women over 40 who are done carrying it all on their own. Free five-minute tools, a monthly letter called Point Break, and somewhere quiet to land in between. No hustle. No optimising. Start wherever you are.

Two women in the thick of it, helping you carry less of the invisible load. The planning, the remembering, the holding of everyone's everything in your head. The work nobody sees.

We come at the same problem from opposite directions. Annabel has built businesses from the ground up and knows how to fix the practical stuff, fast. Kate is a criminologist and social scientist who studies why systems, not people, cause the harm. The how and the why, together.

Here's what we keep coming back to: when you're worn out and stretched too thin, that's not a personal failing. It's not a you problem. It's the system you're operating inside.

Most things add to your plate and promise to save you. We do the opposite. No apps, no spreadsheets, nothing to keep up with. Just the evidence for why you're so stretched, and small, doable ways to put some of it down.

Shift Happens is for women over 40 who are done carrying it all on their own. Free five-minute tools, a monthly letter called Point Break, and somewhere quiet to land in between.

No hustle. No optimising. Start wherever you are.


Meet Annabel and KateTwo women in the thick of it, helping you carry less of the invisible load. The planning, the remembering, the holding of everyone's everything in your head. The work nobody sees.We come at the same problem from opposite directions. Annabel has built businesses from the ground up and knows how to fix the practical stuff, fast. Kate is a criminologist and social scientist who studies why systems, not people, cause the harm. The how and the why, together.Here's what we keep coming back to: when you're worn out and stretched too thin, that's not a personal failing. It's not a you problem. It's the system you're operating inside.Most things add to your plate and promise to save you. We do the opposite. No apps, no spreadsheets, nothing to keep up with. Just the evidence for why you're so stretched, and small, doable ways to put some of it down.Shift Happens is for women over 40 who are done carrying it all on their own. Free five-minute tools, a monthly letter called Point Break, and somewhere quiet to land in between.No hustle. No optimising. Start wherever you are.

Shift Happens | Annabel & Kate

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